Who it's for
Built for businesses that outgrew doing it all themselves.
SMEs
You have a business to run. Marketing keeps falling to whoever has a spare hour, and it shows. We take the whole thing off your plate.
Startups
You need to look established from day one, without an established budget. Brand, website, socials and strategy, launched in weeks, not quarters.
Founder-led businesses
Your name is on it, so the marketing should sound like you, not like an agency wrote it. You work directly with us. No juniors, no handoffs.
The main thing we do
One partnership. Your entire marketing department.
Think of it as a fractional CMO with the whole team attached. What that actually looks like, month to month:
Strategy
A plan tied to how your customers actually buy in 2026, not a posting calendar for its own sake.
Content & design
Social content, graphics and copy, in English and Bulgarian, designed, written and published for you.
Web & search
Your site kept fast, current, and visible in Google and AI search. Built custom. No WordPress, no templates.
Routes to market & reporting
New revenue routes opened, B2B, partnerships, marketplaces, and reporting on numbers that matter, enquiries, not vanity metrics.
Need just one thing? Every service stands alone.
For restaurants & bars, US & UK
Run a restaurant? There's a version of this with an operations director built in.
The F&B Partnership adds Colin as your fractional operations director, P&L, menu engineering, cost control, procurement, staff training, on top of the full marketing department. His background: Head of F&B for Generator (11 properties, 9 countries) and Global F&B Manager for Mad Monkey ($7M+, 25+ properties). From €2,000 a month.
The F&B Partnership →
Proof, not promises
Real clients. Real numbers.
Featured case study · Feb-Jul 2026
A bakery Sofia had never heard of. One million organic views later.
Пекарна „Като Едно Време" didn't exist online in February. We built the brand, the socials and the launch from absolute zero, then the B2B channels behind them. Five and a half months on: 1.13M video views, 90% organic, in front of exactly the right audience, 40% of it in Sofia itself.
Read the full story →
0→1.13M
views in 5.5 months
90%
organic, not paid
123K
views, first 24h
275
views per follower
Founder-led. Actually.
You get us. Not a junior team with our logo on it.
Colin Rooney
Strategy & Commercial
Fifteen years running hospitality operations across three continents before building Wonder Works. Speaks fluent P&L. Allergic to marketing jargon.
Neli Rooney
Creative & Design
Every brand, website and campaign we ship goes through Neli's hands. Bulgarian-born, design-obsessed, and the reason our work never looks like a template.
What we're seeing, July 2026
Marketing changed again this year. Here's what's actually true right now.
<5%
Organic reach on most platforms has fallen below five percent. Posting more isn't the answer, posting for interest and intent is.
~48%
of Google searches now show an AI answer first. If AI can't read and cite your website, you're invisible to half your buyers.
2
platforms still reward small accounts organically: LinkedIn and TikTok. That's where our clients' budgets are quietly winning.
Straight answers
The things everyone asks us first.
How much does the marketing partnership cost?
From €1,500 a month, agreed before we start, and it stays what we agreed. That covers your whole marketing, strategy, social, web, design and sales support. We can price it because we're based in Bulgaria with low overheads, working remotely with the UK and US.
What's actually included each month?
Strategy, content creation and publishing in English and Bulgarian, design, website upkeep, search and AI visibility, routes to market (B2B campaigns, partnerships, marketplaces), and a short monthly report on the numbers that matter. One team, one fee.
Are we locked into a contract?
No long lock-ins. The partnership works because the results keep it working, not because a contract traps you.
How fast can you start?
Websites launch within 10 days. Full brand builds take 4-8 weeks. Partnership onboarding starts with a strategy session in week one.
Why not just hire someone in-house?
A single marketing hire costs more than our partnership and can't cover strategy, design, web, content and sales at once. We're a whole department for less than one salary, led by two founders who've done this for real businesses, not a course.