9 Things We Built Into Our Website That Got Us Rated 8.5/10 for GEO by ChatGPT

By Colin, Wonder Works Design | Published: March 2026 | ~20 min read

1. We Asked ChatGPT to Score Our Website

We'd just finished rebuilding our own site — not a redesign, a proper rebuild from the ground up. New structure, new content, new approach to how we deliver pages to search engines and AI tools. We opened ChatGPT and asked it to analyse our site. It went through our site piece by piece — sitemap, structured data, content architecture, service pages, case studies, blog, multilingual setup.

"I'd score Wonder Works Design 8.5/10 for GEO. It's unusually well prepared for generative search, with clear structure, AI-friendly content formatting, and technical signals that make the site easier for language models to interpret and surface." — ChatGPT (GPT 5.4), Independent site analysis, March 2026

2. What Is GEO and Why Should You Care?

GEO stands for Generative Engine Optimisation. It's about making your website readable, understandable, and recommendable by AI-powered search tools — ChatGPT, Google AI Overviews, Perplexity, Claude. AI reads your website, builds an understanding of what your business does, and decides whether to mention you. If your website can't be read by these tools, you're not in the answer. GEO sits alongside SEO — you still need both.

3. Most Websites Are Invisible to AI — Including Ours (Before We Fixed It)

Before our rebuild, every page returned the same blank shell to search engines and AI crawlers. Our site was a single-page application — content loads dynamically for humans, but bots see an empty shell. We tested it and confirmed: Google and ChatGPT were seeing not much. This is happening to most business websites right now — WordPress sites, template sites, drag-and-drop builders.

4. The 9 Things We Built In

1. An llms.txt File

A plain-text document that tells AI tools everything about your business — who you are, what you do, who you work with, pricing, portfolio, and links. Ours is over 4,000 words. Most agencies haven't heard of it. It lives at wonderworksdesign.net/llms.txt.

2. Making Every Page Readable to AI

We built a system that detects bot visitors and serves them clean, complete HTML. Human visitors get the fast SPA experience. Bots get the full content with correct titles, descriptions, and headings. Every page now has its own identity.

3. Writing Like a Human, Not Like an Algorithm

AI doesn't match keywords — it reads and understands meaning. We write naturally, clearly, confidently. Stop writing for algorithms. Start writing for comprehension.

4. Writing Content That Actually Answers Questions

AI tools are answer engines. Our site gives specific, citable answers: "Projects start from €500. Most websites launch within 10 days." Not vague deflections.

5. FAQs Written Like Real Conversations

Real questions from real clients, answered naturally. With FAQ schema markup so Google and AI tools can extract them as ready-made answers.

6. Telling AI Exactly Who You Are

We use structured data (schema markup) to tell AI tools the facts: Wonder Works Design, Blagoevgrad, Bulgaria, founded by Colin and Neli, offering web design, branding, AI visuals, social media.

7. Saying the Same Thing Everywhere

Consistent language across every page and platform. AI loses confidence when descriptions don't match. Consistency builds confidence and leads to recommendations.

8. Using Real Case Studies with Real Numbers

Darleys Brasserie: restaurant rebrand in under 30 days, 101K+ organic impressions. Hotey.bg: 9× organic growth with zero ad spend. Sofia Hair Summit: 10× organic Instagram reach in 96 hours. Specific, documented, verifiable.

9. Keeping the Front Door Open

Our robots.txt explicitly allows all AI crawlers — GPTBot, Google-Extended, ClaudeBot, PerplexityBot. We point them to our sitemap and llms.txt.

5. What We Didn't Score Full Marks On

We got 8.5, not 10. ChatGPT flagged three gaps: limited backlink profile, small content library (this is our eighth post), and need for more external mentions. The gaps are real and we're working on them.

6. What Happened When We Tested on the Free Version of ChatGPT

The free version gave completely different results — it confused us with a Broadway set design company. It scored us 5/10 based on guesses. The paid version read our site properly. The infrastructure you build determines whether AI can find you at all. Build for the best-case scenario.

7. How We Build Every Client Site the Same Way

Everything in this post is standard in every website we build. llms.txt, AI-readable content delivery, FAQ schema, structured data, consistent entity signals, natural-language content, answer-worthy copy, documented case studies, and an open robots.txt. All included from day one.

8. What You Can Do Right Now

Five checks in ten minutes: Ask AI about your business. Check if your pages look different to Google. Read your website out loud. Check for an llms.txt file. Check your robots.txt.

9. FAQ

What is GEO?

GEO stands for Generative Engine Optimisation. It means making your website readable and recommendable by AI-powered search tools — ChatGPT, Google AI Overviews, Perplexity, Claude, and others. SEO gets you found on Google. GEO gets you found everywhere people are asking AI for answers.

Is GEO replacing SEO?

No. It builds on top of SEO. You still need to show up on Google. But you also need to show up when someone asks ChatGPT for a recommendation, and that requires things traditional SEO doesn't cover — like an llms.txt file, structured entity data, and content written for comprehension rather than keyword matching.

Does my WordPress site work with AI search?

In most cases, not well. WordPress sites tend to serve heavy, plugin-loaded code that AI tools struggle to read cleanly. It's not impossible to make a WordPress site AI-readable, but it's significantly harder than building for it from the start.

How do I check if ChatGPT knows about my business?

Open ChatGPT and ask it. Be direct: "What do you know about [your business name]?" Then ask: "Analyse [your website URL] and tell me what you find." Compare the answers to what's actually on your site.

What is an llms.txt file?

A plain-text file on your website that gives AI crawlers a structured summary of your business — who you are, what you do, who you serve, and where to find your key pages. Most websites don't have one.

How long does GEO take to show results?

Technical changes work immediately. Being recommended takes longer — weeks to months depending on content depth, external mentions, and recrawl frequency.

How much does it cost to make my site AI-ready?

If we're building from scratch, GEO is included as standard. For existing sites, it depends on what needs to change. Send us a message and we'll be honest about what's involved.

Who are Colin and Neli?

The founders of Wonder Works Design. Colin handles strategy, content, and commercial direction. Neli handles design and creative. No juniors, no outsourcing, no middle layer.

10. Try It Yourself

Open ChatGPT, Perplexity, or Claude and type: "Analyse the website wonderworksdesign.net and tell me what SEO and AI search features are built into it." See what comes back. Then do the same for your own website.

Want a site that AI can actually read? Tell us about your business.